1. Short, abbreviated domain address without hyphens(-) included – that are easy to be remembered, so that people can locate your website with ease.
2. An address with uniquity that differs from others’ corporate trademarks.
3. Something that reflects major character or environment of the website – by staying relatable, the website can keep its uniformity.
4. Occupy as many TLDs as possible. It has two benefits: first, you can prevent your brand legacy from potential infringers. Second, visitors of your website can reach you even if they mistype the address